Working in silos is impractical, costly, and harmful to our culture. The challenge for cross-functional teams like ours is bringing great minds together. Design Thinking allows us to deploy the right mindsets and methods to meet our collaborative goals and find success together.

Imagine operational efficiency where speed to market is fastened. Teams are in full alignment. Customers are the compass. That's Design Thinking. At HDBank, customer-centric ideas drive us forward and make the biggest impact.

A marketing strategy without the customer’s voice is like walking in the dark. During brand planning, we keep customers at the heart of our inspiration. We’ve created a unique marketing strategy that we wouldn't have thought of.

If we hadn't tested our ideas with customers and learned how to improve quickly, we would have launched a store experience that our customers didn’t need. We were able to create a unique value proposition while saving costs by following Design Thinking principles.

Doodle Design and Doodle A are not here just for one-off projects. They are an extended innovation arm that co-create the future with us. They are do-ers who bring ideas forward.