Successful innovation begins with a deep understanding of the customer experience. In this course, we encourage you to step into the customer’s world, exploring their emotions, true needs, and pain points with human-centric methods such as experience diagramming, identifying key opportunities, and ideating. Get ready to win your customers’ hearts and minds.
This course is for everyone in the process of learning about a user-centric mindset. This course is friendly for every levels.
ReThinkers, Creative Problem Framers & Solvers are recommended prior to taking this course.
• Become a customer-centric innovator at scale
Understand what excites & frustrates your customers
• Enhance your deep empathy
Relate to your customers’ high and low points by being in their world and solve their true needs
• Turn data into stories and insights
Synthesize what you hear & see into real business opportunities
• Make and Test ideas
Rapidly come up with early and cost effective versions of any ideas and validate them for feedback
Lesson 1: Who are the customers?
Create a persona to hypothesize what your customers may think, say, feel, and act. Validate this understanding through a series of ethnographic research methods, forming customer insights that serve as your north star for the design process.
Lesson 2: Experience Diagramming
Visualize your customers’ actual and realistic steps, actions, and feelings to connect stories of “needs” and “pains,” forming insightful observations. This process helps uncover “AHA” moments and identify strategic opportunities.
Lesson 3: Ideate solutions
Harness the power of diverse perspectives to convert and divert ideas, narrowing choices and prioritizing with the customer’s voice as the compass. Utilize team debate and alignment to refine and focus on the most impactful solutions.
Lesson 4: Making and Test your ideas
Generate rough and ready concepts of your ideas, amplifying customers’ thoughts to test their feedback effectively. Synthesize feedback to make informed choices, refining and enhancing your solutions iteratively.
20+ years experiences in Design Thinking
Founder of Doodle Design
Choose from a selection of online courses with curated videos, crib sheets, and guides for real world scenarios , learned in either Vietnamese or English.
Question 1: What is the suggested roadmap? Where should I start as a beginner?
You are welcome to choose any course that speaks to you. However, we do have some suggestions to help guide you.
Our “ReThinkers” course would be the best choice to start.
This course is an introduction to Design thinking and helps you familiarize with the concept, which is a perfect start for your Design thinking learning journey.
Question 2: Are Doodle A’s courses fully online? Are there any in-person courses?
Our in-person key services are exclusively available for teams and organizations. However, we do not offer in-person classes for individual learners. For more detailed information, please get in touch with our sales team.
Question 3: Can the course be customize based on my team’s needs?
Absolutely! Our dedicated team of professionals is available to provide expert advice and assistance in tailoring the perfect solution to meet your specific criteria and team requirements. Don’t hesitate to reach out to our sales department via Contact page – we are always here to assist you.
Question 4: How long will I have access to the Course Content?
You will have access to the library during the learning period, after course completion (4 weeks), you cannot access all of the learning materials, you can only access your work results.
Our courses consist of a series of videos, activities, and small assignments. We provide 4 weeks of access from the date of purchase, so you may spread your learning over multiple weeks, or refer back to it multiple times during your access period.
Question 5: How can I enroll for the course? Is there a tutorial for setting-up?
You can click on the “Enroll” button and write us your request, our support team will contact you as soon as positions are available. Please do not hesitate to send us an email for more information regarding enrolling for your team.
