Lead the Change
Making an impact one idea at a time
Lead the Change
Making people's lives better one idea at a time.
About

Doodle A is not new to Design Thinking. A training arm of Doodle Design, a leading innovation firm, Doodle A is a Design Thinking Academy offering online, in-person, and customised courses. We help Vietnamese people and organisations upgrade their creative problem-framing and solving skills to stay confident, competitive and resilient in an ever-evolving landscape. We combine knowledge, skills, and experience to curate real learning based on years of working closely with our clients to solve diverse organisational challenges. Founded by two passionate Design Thinkers who dedicate their time to researching, adapting and sharing the world’s current best practices in design and innovation.

Leadership Team
Nhu Vo
FOUNDER/CO-INSTRUCTOR
A Marketing background professional working in diverse industries from Finance/Banking FinTech, Insurance, to Education, NGO services and others, Nhu is a sharp, business-savvy, curious-minded entrepreneur with a great passion in creating senses and meanings out of chaotic challenges to innovate solutions, using Human-Centered Design. A LUMA Design Thinking Certified Facilitator, an IDEO Certified Practitioner, and a Stanford School of Business LEAD graduate, Nhu brings more than 20 years of experience, knowledge, and perspectives to creating the Design Thinking learning program that is practical, real and in tune with the latest changes around us. Her learning experience with Stanford Business School of Business has inspired Nhu to commit to change the way Vietnamese solve problems creativity, as much as doing math or speaking English. Nhu has been instructing, facilitating different training in English and Vietnamese for different roles and challenges across diverse industries especially Finance/Banking/FinTech. Together with her co-founder, Chris Elkin, Nhu has been engaging in capability building for leading banks such as Techcombank, MSB, BIDV, ABB. She also contributes her time to Co-working community, UX Community, High school students to help them be better innovators at scale.
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Chris Elkin
FOUNDER/CO-INSTRUCTOR
A UK Chartered Marketer and LUMA Institute Lead Design Thinking Instructor, Chris brings over 20 years of deep experience empowering people, teams and organizations to re-frame and solve the right problems for the right people through Design Thinking innovation. He has worked with multidisciplinary teams across a variety of sectors, from FMCG, Finance Services, Retail, E-Commerce, FinTech, Healthcare, Education, Automotive, NGO, Real Estate, and more, to design innovative brands, experiences, products, and services. On Financial sectors, Chris has been actively delivering training to core teams for leading banks such as Techcombank, MSB, ABB, BIDV etc in their digital transformation journey. He also trains leading organizations worldwide to use Human-Centered Design mindsets, methods and toolkits to be better collaborators, problem-solvers and innovators. Having worked across global leading brands and organizations, Chris endlessly and passionately seeks ways to bring new knowledge, frameworks and ways of working to the people and organizations he works with. He has been the lead instructor and also the train-the-trainer for different organizations. Chris is committed to helping and shaping the way Vietnamese think, work and make decisions by being customer centric, collaborative and creative.
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Lead the Change
“We are here to change the way people think, learn, live and make a positive impact in their work and lives. We want to make creative problem solving skills as essential and fundamental as maths or English. It is not only a skill but a way of thinking and doing. A natural part of us.”
Nhu Vo and Chris Elkin, Founders, Doodle A/Doodle Design
Our Milestones
Continuous improvement through effortful growth
2019
2021
2022
2023
2019
Introduced Doodle Brands, Design Thinking Brand Innovation, a perfect marriage of branding and Design Thinking. Officially turning Design Thinking into an everyday way of working and thinking.
2021
Launched Doodle Design, reshaping the “design” concept to solve problems creatively and improve the experience for organisations.
2022
Became Mural/Luma’s representative partner in Vietnam, introducing Collaborative Intelligence to Vietnam.
2023
Made Doodle A, a Design Thinking Academy, available to help make collaboration, customer centricity, and creative problem-solving skills accessible to change enablers across organisations.
Our Team

A highly collaborative and playfully creative team of designers, Doodle A’s team comes from diverse backgrounds in Marketing, Customer Experience, User Experience, and Visual and Graphic Design, all sharing the same purpose – to contribute their talent and skills to deliver learning experiences with stimulating, well-researched content. The team are exposed to world-class LUMA, IDEO, Coursera, or Google training experiences and are pragmatic in applying the best curation for Doodle A’s Design Thinking Academy, tailored to their learners.