Deep empathy is one of the most important elements in innovation as it conveys deep level of curiosity. Building empathy requires open-minded and imaginative mindsets. Our course equips you with fundamental as well as alternative methods to allow deep immersion into customers’ world. Get ready to transform not only your perspectives but also the way you create ideas and turn ideas into impactful and meaningful changes.
This course is for everyone in the process of deepening their customer-centric mindset and skillsets
ReThinkers, Creative Problem Framers & Solvers are recommended prior to taking this course.
• Build Empathy
Understand and explain what deep empathy is and why it is important in creating distinctive and useful ideas.
• Be an expert observer
Become better observers by diving into customers’ world, beyond traditional interviewing methods.
• Frame the right problems
Turn collected customers’ data and stories into insights and great questions.
• Run & iterate feedback
Conduct constructive feedback sessions to remove blindspot and framing opportunities moving forward.
Lesson 1: Ethnographic Research: See. Hear. Feel. Live.
Interviewing involves essential preparations and strategies to open up authentic conversations, asking the right questions, and immersing oneself in the customer’s world. Techniques like walk-a-mile immersion, contextual inquiry, and fly-on-the-wall observation connect words and actions, enhancing the depth and accuracy of the insights gathered.
Lesson 2: Deep empathy through observations
Explore what is important and meaningful to customers by empowering them with the power of the pen through a life documentary method, which helps uncover the most significant untapped needs and unsolved problems.
Lesson 3: From data to Insights
Organize customers’ feedback and data into compelling stories, translating them into insightful “aha” moments. Frame these insights into actionable opportunities to guide future ideation and innovation.
Lesson 4: Empathy In Actions
Embark on a Design Thinking journey with SmartPay to win over merchants’ hearts and minds. Home Credit strategically reframes its approach, ensuring alignment with customer needs. Meanwhile, Pizza Hut explores innovation opportunities as a renowned brand eager to evolve.
20+ years experiences in Design Thinking
Founder of Doodle Design
Choose from a selection of online courses with curated videos, crib sheets, and guides for real world scenarios , learned in either Vietnamese or English.
Question 1: What is the suggested roadmap? Where should I start as a beginner?
You are welcome to choose any course that speaks to you. However, we do have some suggestions to help guide you.
Our “ReThinkers” course would be the best choice to start.
This course is an introduction to Design thinking and helps you familiarize with the concept, which is a perfect start for your Design thinking learning journey.
Question 2: Are Doodle A’s courses fully online? Are there any in-person courses?
Our in-person key services are exclusively available for teams and organizations. However, we do not offer in-person classes for individual learners. For more detailed information, please get in touch with our sales team.
Question 3: Can the course be customize based on my team’s needs?
Absolutely! Our dedicated team of professionals is available to provide expert advice and assistance in tailoring the perfect solution to meet your specific criteria and team requirements. Don’t hesitate to reach out to our sales department via Contact page – we are always here to assist you.
Question 4: How long will I have access to the Course Content?
You will have access to the library during the learning period, after course completion (4 weeks), you cannot access all of the learning materials, you can only access your work results.
Our courses consist of a series of videos, activities, and small assignments. We provide 4 weeks of access from the date of purchase, so you may spread your learning over multiple weeks, or refer back to it multiple times during your access period.
Question 5: How can I enroll for the course? Is there a tutorial for setting-up?
You can click on the “Enroll” button and write us your request, our support team will contact you as soon as positions are available. Please do not hesitate to send us an email for more information regarding enrolling for your team.
